Cleanskin Wines are New Zealand’s leading Personalised Private label designers. We work with our clients to co-create products that best complement their unique customer base and business environment with their own customised and personalised label.

Why Personalised Private Label Wine?

Our focus on Personalised Private label Wine is unique in the wine industry. These Personalised Private Label Wines yield a higher margin and lower direct and indirect costs to the consumer. We are here to help you capitalise on the global trend towards Private Label Wine, to gain and own your own personalised label.

On your behalf, Cleanskin Wines will carefully select from a network of wineries covering all the main wine growing regions around New Zealand. A wine from a core range of entry level to super premium quality wines to deliver a custom wine and your new Personalised Private Label Wine brand.

In today’s ever increasing competitive retail environment, Liquor outlets are constantly facing challenges from other retailers, grocery chains, and direct-to-consumer deliveries from internet/wineries, all impacting on your margins.

By creating and customising your own personalised label, you can create an innovative point of difference from the competition. Let Cleanskin Wines help you create your own Personalised Private label Wine, providing high quality, affordable wines that are  consistently of great quality vintage after vintage.


Cleanskin Wines works in partnership with retailers to develop and implement exclusivePersonalised Private Label Wine brands. Gain the benefits that global liquor retailers have been enjoying in recent years, benefits include:-

Unparalleled opportunities to:

  • Earn higher margins than comparable national brands.
  • Differentiate the store from the competition.
  • Sell a product that no other store carries.
  • Take control of your own destiny and margins.
  • Build customer loyalty/convert new customers.


A great deal of time, consideration and finances have been invested in building your Hotel or Resorts branding. Personalised Private Label Wine can help you increase margins and wine sales, whilst supporting your property’s branding. This program will

  • Increase brand recognition and support property branding.
  • Increase your margins for Food & Beverage.
  • Restaurant and room service bottle sales.
  • Wine-by-the-glass.
  • Provide you a unique selection of quality wines that are incomparable to any other brands.
  • Unique branded wines means these are exclusive to you, others are unable to make cost comparisons on your product.


Known wine brands that appear in retail outlets are priced significantly cheaper than the listed priced advertised by some Restaurants/Cafes/Bars/Clubs and Caterers.

Customers are often hesitant to buy wine by the bottle and glass when dinning out as the shock of the asking price often loses opportunities because of the customer’s reaction to the brand that they are using.

Though when an establishment serves its own Personalised Private Label Wine, that wine is only available at their establishment, thus the price and Personalised Private Label, cannot be compared to the price at a competitor, with your own unique wine label, be proud to offer and serve your house wine by the bottle or glass to your customers, therefore increasing your bottle sales. Everyone is Happy.

Gain the benefits of:

  • Increasing your bottle and wine-by-the-glass margins.
  • Increase your company branding.
  • Encourage repeat business through customer loyalty.
  • Offer a selection of premium quality private label wines to complement your style of cuisine and your target customer.
  • Create your own brand of wine using your logo or a local landmark, for a truly exquisite exclusive product.

Corporate Organisation and Special Events

Reflect your individual “look and feel” with your uniquely Customised and Personalised Private Label Wine for corporate or groups is a unique way to gain exposure for your business while helping to leave a lasting impression for your attendees, employers, customers, and/or agents.

Unique ideas for:-

  • Corporate gifts (Christmas, Thank you).
  • Product Launch.
  • Sales/Referral Incentives.
  • Consumer Giveaways/Sales Rewards.
  • Milestone Celebrations.
  • Dinners and seminars.
  • Celebrations and events.

This is an exciting way to set yourself apart from the competition. As a promotional tool, wine can represent or reflect your company/brand in a number of ways – anything from sophistication to fun, and everything in between. Adding you’re uniquely Personalised Private Label Wine designed and an opportunity to stand out from the crowd and your competition.